A Wall Street Journal article called, "You're a Nobody Unless Your Name Googles Well," was interesting because the article applies to your business name as well. In fact, it is true that You're a Nobody Unless Your BUSINESS Name Googles Well.
Search engine optimization (SEO), or website optimization, is the process of optimizing a site's content to increase the volume and quality of traffic to a site through search engines' "natural" search results. It is the mission of a Search Engine Optimizer (also called SEO) to improve the site, causing it to reach higher rankings in the search engines by being more relevant than the competition's. Search engine results pages (SERPs) change constantly, making SEO, a usually never ending process and a constant struggle to keep up rankings. SEO is completely seperate from website design.
Maybe you have read some about the subject and think you understand. I have been doing this type of work for 7 years now, and there is still things that are not understood by me. Especially for a person who is trying to do it themselves will come across a lot of misinformation that can potentially hurt your rankings and website's quality. Despite what you have read, Meta Tags are a thing of the past. Because of manual manipulation, many search engines do not weigh highly, if at all, on Meta Tags. Further, paying a company $20 or $30 to submit your site to thousands of search engine indexes and directories is a waste of time and money. If you have a web site, search engines should find your site without you having to submit it.
There are many search engine optimization secrets and methods to follow in order to out rank your competition for desired search keywords. Our decades of training and our experience with content and links is just one small reason our online marketing agency can serve your company's needs better than anyone else. Search engine optimization requires us to outsmart your competition's search engine optimizer. We have implemented, designed, and more importantly optimized close to 100 websites over the last couple years. We know what it takes to beat the best. With our meticulous selection and placement of your keywords, your company will achieve great results.
SEO is the science of obtaining increased traffic to a website by improving the factors that contribute to those rankings. It is the most important part of any online marketing campaign. It is technical and requires a variety of knowledge about programming, business, marketing, and a love for DESTROYING one's competition. When our job is done correctly, you will have a site that will help achieve and surpass desired revenue goals. We can do this trough the success of obtaining high rankings in the natural listings of search engine results pages (SERPs). The most untrained individual can create a website, but will not posess the knowledge or skills to market that website.
Being number #1 for keyword rankings in every major search engine and directory is impossible. A limited number of sites will reach those #1 positions for specific keywords, but few are able to maintain that position. With an experienced SEO firm like this one, you can often get to and keep your web site in the TOP 5 or TOP 10 places. Search engine optimization is a constant and ongoing task.
SEO tools. There are countless SEO tools out there. However, only a select few are actually relevent and successful.
It is worth mentioning that doing something deceptive could get your website completely banned from Google and other search engines. Cloaking, keyword stuffing, duplicate content, or doorway pages are just a few techniques that will surely hinder your progress.
With the phenomenal rate of the Internet's expansion, it is almost unthinkable that any search engine could keep up with millions or billions of ever changing websites. Google's super computers are able to keep up word for word.
Most potential clients are concerned mainly about their Google rankings. After all, Google is by far the most popular and widely used search engine on Earth. Google's PageRank algorithm also plays into Google's search engine results and rankings. Understanding Google is extremely important to achieving maximum business results. This is though because Google keeps so many things about their business secret.
One of the most original sites that we participate in optimizing, is the website of former Raleigh Fence Contractors, LLC. Our former competitor in the fence industry decided to call it quits and sold us his website and domain. The website was initially designed and optimized by them. Web Your Name® purchased their fence website and took its content to the next level. Search Engine Optimization is a never ending process. As you can see from the new website, we have already put in countless hours in renovating this already great piece of art. Search Engine Optimization is the most important part to all fence businesses and their websites. SEO is what brings the clients to the door, then it is the company's job to close the deal.